Marketing Work
Building a Network of Success for Former Youth in Care
Produced a film for the 2024 Heartshare Fall Benefit, spotlighting youth voices in foster care and Heartshare’s continued legacy. The film inspired increased donor support and facilitated the official launch of Heartshare’s former youth-in-care alum network initiative. Oversaw all production stages from concept to completion, ensuring the final film strengthened Heartshare’s mission and fostered lasting impact for youth in care.
Keep Climbing
In honor of the 2023 Heartshare Fall Benefit for St. Vincent’s Family Services, the marketing team produced a film inspired by the night’s theme, “Keep Climbing.” The short film showcases the diverse range of Mental Health programs St. Vincent’s offers to the community. We spoke with clinicians, staff, clients, and their families about the importance of practicing mental health awareness and finding the right tools to be our best selves. My role in producing the film included researching and selecting the final story topics, managing shoot-day logistics, conducting and developing interviews, and providing editing feedback on the final cut.
Celebrating Impact: Heartshare’s 2024 Annual Report
As Project Manager for Heartshare’s 2024 Annual Report—the organization’s first in two years—I led the production process, working closely with all departments to ensure a comprehensive, accurate reflection of our achievements. This report celebrated Heartshare’s rebrand and our shift from print to a fully digital format. While writing the copy, I collaborated across teams to highlight our communities’ perseverance, staff dedication, and supporter generosity. The report affirms Heartshare’s 150-year-plus legacy and ongoing commitment to adaptability and growth.
Education Excellence: Highlights from Heartshare's '25 School Year
As Project Manager for Heartshare Education's 2024-2025 Impact Report, I worked closely with the Education Department to document and celebrate the year's achievements. I managed all stages of the production and drafted the report's copy to clearly and compellingly convey our team's successes.
Heartshare Social Media
As the social media manager for Heartshare, I create engaging graphics, write impactful copy, and oversee the organization's online presence across Instagram, Facebook, and LinkedIn. Our organization supports children and families facing separation, poverty, and stress, as well as individuals with intellectual and developmental disabilities. Through thoughtful content and active monitoring, I help amplify Heartshare’s mission and connect our community with vital resources and support.
State Street Healing Social Media
In tandem with Heartshare social media, I manage the State Street Healing Instagram account, representing a new clinic powered by Heartshare and led by experienced clinicians committed to accessible, compassionate care. My responsibilities include creating graphics, writing targeted copy, publishing posts, and tracking engagement to ensure consistent messaging and foster our online community.
Foster Care Awareness Month
For Foster Care Awareness Month, I led a social media campaign for Heartshare that celebrated our 150-year legacy of supporting youth in foster care. I designed impactful graphics and crafted thoughtful copy highlighting Heartshare’s enduring commitment—from our origins in the late 19th century to our ongoing work today. The campaign reflected on the thousands of children and young adults we’ve empowered, emphasizing our continued dedication to helping youth as they transition out of foster care and into independent adulthood. Through engaging visuals and storytelling, we raised awareness and inspired our community to champion the needs of foster youth today and in the future.
Live Theatre Is For Everyone
In May of 2021, the social media director of Broadway Across America and I collaborated to develop a social campaign that promoted theater as a safe space for all. I led the campaign research and wrote all copy to ensure each message was authentic and impactful. ‘Live Theater is For Everyone’ highlighted a different community each month and featured individuals who have inspired and influenced the theater industry. The campaign celebrated members of the AAPI, LGBTQIA+, Disability, and Hispanic Heritage communities.
Celebrating Black History Month
In February 2022, to celebrate Black History Month, the Broadway Across America marketing team highlighted historical Black Theatre organizations that have dedicated themselves to creating and producing work related to the Black experience. I conducted the research for the campaign, designed the graphics, and wrote all the corresponding copy.
