Marketing Work
Building a Network of Success for Former Youth in Care
As producer and project manager, I led the creation of a film for the 2024 Heartshare Fall Benefit for St. Vincent’s Family Services. The film centered the voices of current and former youth in foster care to explore Heartshare’s legacy of compassion and dedication and to highlight its commitment to meeting the growing needs of youth in care. As a central element of the event, the film inspired support from high-level donors and attendees. I oversaw all aspects of production—from concept to final cut—to ensure it captured Heartshare's spirit and vision, and to introduce our new alum network initiative.
Keep Climbing
In honor of the 2023 Heartshare Fall Benefit for St. Vincent’s Family Services, the marketing team produced a film inspired by the night’s theme, “Keep Climbing.” The short film showcases the diverse range of Mental Health programs St. Vincent’s offers to the community. We spoke with clinicians, staff, clients, and their families about the importance of practicing mental health awareness and finding the right tools to be our best selves. My role in producing the film included researching and selecting the final story topics, managing shoot-day logistics, conducting and developing interviews, and providing editing feedback on the final cut.
Celebrating Impact: Heartshare’s 2024 Annual Report
As Project Manager for Heartshare’s 2024 Annual Report—the organization’s first in two years—I led the production process, working closely with all departments to ensure a comprehensive, accurate reflection of our achievements. This report celebrated Heartshare’s rebrand and our shift from print to a fully digital format. While writing the copy, I collaborated across teams to highlight our communities’ perseverance, staff dedication, and supporter generosity. The report affirms Heartshare’s 150-year-plus legacy and ongoing commitment to adaptability and growth.
Education Excellence: Highlights from Heartshare's '25 School Year
As Project Manager for Heartshare Education's 2024-2025 Impact Report, I worked closely with the education team to document and celebrate a year of achievements. I managed all production stages and wrote all copy to clearly and compellingly convey our successes.
Anti-Racism Resource Guide
The pandemic challenged organizations to engage audiences authentically while addressing the country's ongoing struggles. One of those challenges was the rise of racial injustice throughout the United States. In response to these growing concerns, the marketing team at Broadway Across America came together to create a resource guide for our audience to learn more about the anti-racism tools available to them and to support wonderful organizations actively working to eradicate racism in our country. I conducted the research involved with the project, managed the overall design, and wrote all the corresponding copy.
Live Theatre Is For Everyone
In May of 2021, the social media director of Broadway Across America and I collaborated to develop a social campaign that promoted theater as a safe space for all. I led the campaign research and wrote all copy to ensure each message was authentic and impactful. ‘Live Theater is For Everyone’ highlighted a different community each month and featured individuals who have inspired and influenced the theater industry. The campaign celebrated members of the AAPI, LGBTQIA+, Disability, and Hispanic Heritage communities.
Celebrating Black History Month
In February 2022, to celebrate Black History Month, the Broadway Across America marketing team highlighted historical Black Theatre organizations that have dedicated themselves to creating and producing work related to the Black experience. I conducted the research for the campaign, designed the graphics, and wrote all the corresponding copy.
